Media Relations Coordinator for Let’s Grow Kids

Let's Grow Kids
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Location: Chittenden County, Remote, Washington County,
About the Job


The Media Relations Coordinator is a communications specialist responsible for informing and implementing communications strategies to enhance the brand, messaging, and public image of LGK and Vermont’s Child Care Campaign in order to achieve campaign goals and organizational mission.


The position responsibilities include:

  • Supporting the Communications team and LGK leadership in responding to press inquiries; serve as the organization’s secondary media liaison, after the Director of Communications.
  • Developing, updating, and sharing current key talking points for staff.
  • Under direction from the Director of Communications, helps develop clear, concise, and compelling public messaging content for dissemination to the media via press alerts and releases, social media, websites, and other distribution channels aligned with high-level communications strategy and priorities.
  • Supporting the development of strong internal and external campaign surrogates/spokespeople
    • Internal: Working closely with LGK leadership and staff with written talking points and coaching in preparation for media interviews.
    • External: Working closely with LGK teams to cultivate Vermont community and business leaders as key spokespeople for the Child Care Campaign.
  • Organizing media-oriented promotional events such as press tours and conferences, briefings, interviews, etc.
  • Daily tracking of the media landscape to keep internal teams up-to-date on the latest child care news.
  • Tracking and sharing earned media data and impact.
  • Supports the Director of Communications and LGK leadership in managing public-facing events and scheduling.
  • Supporting additional projects as needed.


A well-qualified candidate will possess the following:

  • Interest in and passion for the mission of Let’s Grow Kids.
  • Two to three years’ experience working in the field of Communications, Public Relations, or political campaigning.
  • Experience working with journalists and responding to media requests. Experience with Vermont media preferred but not required.
  • Impeccable writing, editing skills. Experience writing, editing, and disseminating press materials.
  • Experience planning and executing virtual and in-person press events.
  • Passion for following/staying current on the latest news media and best practices in earned media strategies.
  • Passion for data integrity and attention to detail.
  • Self-directed, proactive, and adept at working in a collaborative team setting.
  • Experience and confidence supporting multiple, simultaneous projects successfully.
  • Interest and ability to work across diverse cultures and constituencies and participate actively in the organization’s diversity, equity, and inclusion efforts.
  • Ability to use the principles of integrity, respect, humility, and equity internally and externally to advance departmental and organizational goals and outcomes.
  • Proficiency in Microsoft programs; experience with social media platforms.
  • Ability to travel throughout the state of Vermont as required.


Salary range is $55,000-$65,000 plus a competitive benefits package that includes paid family leave and contribution to child care costs.

Employer's Approach to Diversity, Equity, & Belonging

We are committed to building a work community that is inclusive and represents a vibrant diversity of background, experience, perspective and thought. Candidates across all markers of identity (age, race, gender, ability, communication styles, nationalities, etc.) are highly encouraged to apply.

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