Marketing and Strategic Events Manager

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Location: Chittenden County,
About the Job

Title:  Marketing and Strategic Events Manager

Department: Marketing
Reports to: Fractional Director of Marketing

Location:  Burlington, Vermont 

Pay Range: $85,000 to $125,000


About Myti 

Founded in 2020, Myti is transforming the e-commerce experience to allow people to have all the ease and convenience of online shopping while keeping money in their local communities. Through the Myti online shopping marketplace, users can find and purchase products from local businesses all in one place. The Myti delivery team delivers your purchase straight to your doorstep. Myti is in beta mode in Chittenden County, Vermont, designing and testing a marketplace and delivery system for North America. 


Social impact investors, including the founder, have funded Myti. The Myti team is an inclusive group of 13 remarkable and dynamic individuals based in beautiful Burlington, Vermont! Myti is poised for rapid growth. 

   About the Myti Marketing and Strategic Events Manager  

Myti is looking for a Marketing and Strategic Events Manager who will support the execution of the Myti brand throughout the customer lifecycle across multiple channels, including email marketing, social media, and events. You will develop the marketing funnel from finding and attracting customers to ensuring they become repeat customers and brand ambassadors. 



Myti is a startup, and we don’t have a pre-existing playbook; in this role, you will build it as you go, using your creativity and strong data analysis skills to chart the right course forward and adapt to new information. A vital component of this role is understanding what levers to pull at what stage of the marketing funnel. When’s the best time to use an in-person event? A social media blast? A thought leadership blog post? You will determine all of that.  Myti has a strong vision and brand behind it; you will implement it! 


In this role, you will also support the development of our “marketing tech stack,” implementing new tools and iterating on tools we already have (like HubSpot) to automate processes and increase our impact. You will take the data and insights surfaced and use that to inform marketing strategy. You must feel comfortable building marketing systems from scratch to support your day-to-day work in this role.

Another emphasis of this position is events, specifically field marketing. We see a significant opportunity to bring Myti directly to our customers through events to drive more purchases and build our brand. In this role, you will spearhead our approach to events, finding and testing new opportunities to meet our customers and eventually building a larger strategy and methodology for in-person events.  

This position reports directly to our Fractional Strategic Marketing Director, who oversees the Myti brand and customer voice across all channels and overall marketing strategy. 

What You’ll Do:  

  • Develop and execute lifecycle marketing strategies with the Fractional Strategic Marketing Director and the Myti This includes but is not restricted to marketing campaigns focused on shopper and shopkeeper recruitment to increase Myti’s market share, build our image, and ensure brand consistency. 
  • Partner with internal data resources to comprehensively understand consumer behavior and leverage insights to build storylines demonstrating how the world connects with Myti.  
  • In collaboration with the development team, identify, measure, and analyze key performance metrics to determine overall customer interest and engagement; evaluate the effectiveness of strategies and campaigns; report findings and participate in reframing strategies or tactics for continual improvement.
  • Participate in vendor oversight, selection, and management, including designers, photo and video professionals, public relations, and social media experts.
  • Execute Myti marketing campaigns across social media, email, events, and other content (blogs, etc.)
  • Develop an events/ field marketing program from scratch, including events Myti hosts and sourcing events we should attend both to advertise our services (buy local days, etc.) and to support our brand through thought leadership content (think climate-related events and conferences) 
  • Collaborate with our public relations vendor to create and maintain a favorable public image of Myti.
  • Partner with our social media vendor to identify and magnify the Myti story in the digital world.
  • Attend (and at times facilitate) weekly meetings with key stakeholders.
  • Perform other related duties as required or directed. 

Who you are:   

Required Competencies/Skills/Abilities:    

  • Bachelor’s degree in business, Marketing, Public Relations, or related field.   
  • 6+ years of relevant marketing experience with demonstratable excellent verbal and written communication skills; proven ability to write content that conveys value.  
  • Deep understanding of marketing tooling options and best practices for usage 
  • Experience getting a marketing program off the ground from scratch is a big plus.
  • Experience utilizing data to inform your decision-makingExperience with field marketing/ event marketing programs.
  • Demonstrated success in delivering results in a fast-moving, demanding environment with minimal oversight and direction.  
  • Collaborative individual who enjoys partnering closely across teams and departments. 
  • Strong understanding of the consumer buying landscape.  
  • Excellent presentation skills.  
  • Strong project management skills.  
  • Strong strategic thinker and resourceful problem-solver.  
  • Of course, an ever-enthusiastic representative of the Myti brand!  
  • Strong organizational skills and attention to detail.  
  • Excellent interpersonal and networking skills.  
  • Ability to internalize the Myti core values and apply them.  
  • Core-values-based decision-making skills in response to high-pressure situations.  


Physical Requirements:    

  • Able to stand/walk for extended periods.  
  • Comfortable being outside in all sorts of weather for at least 10-15 minutes.  
  • Able to sit through video conferences with remote teammates.  
  • Able to negotiate streets, sidewalks, and most retail and commercial business environments.  
  • Able to work with computers, laptops, tablets, and mobile devices.  
  • Able to safely lift and carry items up to 15 pounds.  


Special Requirements:    

  • A valid driver’s license is required. The incumbent must be able to operate a motor vehicle as needed.  


Benefits and Perks: 

  • Being supported by your Myti teammates
  • Medical 75% for both employees and dependents
  • Dental and vision insurance 50% for both employees and dependents
  • Equity/ownership of a fast-growing start-up
  • Professional development budget for skill-building
  • Discounted memberships to Fortify Fitness Gym, Burlington Surf Club, and access to Hula staff events
  • $360 a year towards alternative transportation
  • Organic, wholesome snacks and fresh, local coffee and tea
  • Office at Hula Lakeside, a net-zero building powered by the sun, heated geothermally
  • Panoramic views of Lake Champlain
  • Unlimited PTO with required time off policy





Equal Employment Opportunity



Myti provides equal employment opportunities to all individuals regardless of their race, color, religion, age, sex, sexual orientation, gender identity, national origin, ancestry, place of birth, citizenship, disability, veteran or military status, health coverage status, HIV status, genetic information, crime victim status, pregnancy or a pregnancy-related condition or any other characteristic protected by state, federal, or local law. The company does not discriminate, will not discriminate, and will not tolerate discrimination based on any of these characteristics during the application process or in employment. 


All offers of employment at Myti are contingent upon favorable results of a thorough background check. 



Gallagher, Flynn, & Company, LLP has been retained to conduct this search. While we appreciate all interest in this exciting opportunity, only candidates most closely aligned with our search will be contacted.  Apply:





Employer's Approach to Diversity, Equity, & Belonging

To serve the communities across the US, we need to bring as many different perspectives to the team. The Myti Vision, Mission, and Core Values all speak to our focus on diversity, equity, belonging, and inclusion.

Wage or Salary
$85,000 to $125,000