The LoveYourBrain Foundation is a US-based nonprofit that improves the quality of life of people affected by traumatic brain injury (TBI) through programs that build community and foster resilience. We believe that yoga, mindfulness, and community are essential to transforming the wellbeing of people impacted by TBI. That’s why we pioneered our programs – offered across the United States and Canada – to empower our community with new tools, resources, and connections.
LoveYourBrain is seeking a dynamic individual who:
is a strong and engaging storyteller
understands the intricacies of marketing and communications
takes a data-informed approach
can share the story of LoveYourBrain in an inspiring, passionate, human-centered way
The Communications and Social Media Manager is responsible for growing awareness about our mission and engaging external stakeholders to participate in our community. Working closely with organization leaders, key program stakeholders and fundraising team members, you will ensure our communications are scheduled, consistent and cohesive across channels to achieve our marketing, fundraising and programmatic goals.
LoveYourBrain believes that TBI, caregiving, and the intersections where we work – namely within healthcare and yoga and wellness spaces – disproportionality impact the most marginalized in our society, including BIPOC, LGBTQIA+, women, non-binary people, people living with disabilities, people with intersecting identities, and others with lived experience being part of marginalized communities. We believe these communities must be centered in the work we do. Therefore we strongly encourage applications from people with these identities or who are members of other marginalized communities. If you share LoveYourBrain’s values of being real, compassionate, inclusive, fun, and curious, we’d love to speak with you. The LYB community believes in respect for all people and the planet. We embrace and strive for a community that values differences and prioritizes equity. Regardless of how you identify, or how the world sees you, please feel welcome to apply and join our community.
Essential duties and Responsibilities Include:
Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including social media, website copy, quarterly programmatic and general newsletters/e-blasts, and collateral for studio and corporate partners
Coordinates with the programs, fundraising, social, and design teams to ensure the timely delivery and accurate email marketing messaging and content
Manages Communications Calendar for timely and integrated delivery of org-wide communications (programming, development)
Create and manage email marketing in Campaign Monitor for promoting programs and trainings; recurring newsletters (Clinical Affiliate, Mindset Program Leaders, Partner Teachers, and Retreat Alum); and Development-related campaigns such as MindfulMarch and Giving Tuesday
Create and coordinate email communications in SquareSpace for Development (Quarterly newsletter)
Identifies and integrates content that aligns with yearly communications strategy
Track analytics on email marketing performance to inform best practices
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our organization’s values and stories creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Implement social media strategy to align with organizational goals
Monitor and interpret social analytics
Collaborate with all departments (Programs, Development, Outreach) to identify social media needs, ensuring brand consistency and a balance of engaging content and priority
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Communicate with followers, collaborate with the right LYB team member (ie: Retreat Manager) to respond to queries in a timely manner and monitor comments and other external reviews
Using LoveYourBrain’s communications strategy plan as a guide, ensure Brand consistency across all social platforms (Instagram, Facebook, Twitter, LinkedIn)
Manage social media editorial calendar
Suggest and implement new features to develop brand awareness, like promotions and competitions
Creation and implementation of social campaigns
Prepare and present monthly reports on progress towards programmatic and fundraising goals
Accept other duties/responsibilities as assigned by the Executive Director
Qualifications and skills:
1-3 years of progressive experience in digital communications role, specifically working as a social media manager
Experience managing social media accounts with 30,000+ followers
Experience growing social media accounts through best practices of engagement
Skilled in best practices for accessibility on delivering social media campaigns for the brain injury community (ie: knowledge of visual stimuli to avoid in campaigns)
Ability to integrate LoveYourBrain’s values of being Fun, Compassionate, Real, Inclusive, and Curious; and commitments to Diversity, Equity, Inclusion, Accessibility, and Belonging into a social media strategy
Ability to analyze data, draw conclusions, and propose effective solutions
Hands on experience in content management
Excellent copywriting skills, with an eye for high quality marketing content
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Excellent communication skills
Analytical and multitasking skills
BA in Communications or relevant field
Flexibility to travel
Knowledge of social algorithms
Familiarity with Facebook Business suite including Ads Manager
Familiarity with Facebook Insights and other third-party services
Social copyrighting background
Proven social growth strategy in previous position i.e. #tag farming, like, share, save
Ability to effectively work remotely
Ability to work on a computer for up to 8 hours per day
Ability to talk over the phone or video conferencing (multiple times a day)
Ability to work over weekends (occasionally)
LoveYourBrain is committed to providing reasonable accommodations for qualified individuals. If you need a reasonable accommodation for any part of the employment process, please email us at firstname.lastname@example.org and let us know. LoveYourBrain is an Equal Opportunity Employer and actively seeks candidates from diverse backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Please submit to Laurel Crosby, Director of Development, at email@example.com:
A cover letter that directly addresses: 1) how you meet the selection criteria and 2) motivations for applying to this position
Resume or CV
We encourage you to apply as soon as possible as interviews are scheduled on a rolling basis. Potential candidates will be offered a formal interview via videoconference with key LoveYourBrain staff and then a subsequent interview with the Executive Director.
We believe it’s essential to commit to Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB) in our work and in our own bodies, minds, and hearts. In doing so, we strive to be in the practice of listening to understand, learning and unlearning, examining the role our power and privilege plays in our work and lives, trust and relationship building, calling each other in when harm is caused, and growing from the mistakes we have already and will continue to make.
Every year, we now establish commitments to galvanize and hold us accountable. Currently, we are working to advance DEIAB primarily through a racial justice lens given the disproportionate impacts of TBI on BIPOC communities. We are also aware of the intersectionality of oppression and commit to simultaneously increasing DEIAB based on aspects of identity including but not limited to disability, gender identity, age, ethnicity, sexual orientation, socioeconomic status, and other historically excluded identities.
All full-time staff members have an opportunity to join LoveYourBrain's Equity Team, whose purpose is to move LoveYourBrain toward a more equitable, anti-racist organization to fully realize our mission and vision. The Equity Team proactively explores, integrates, and enhances defining, integrating, and applying Diversity, Equity, Inclusion, Accessibility, and Belonging within LoveYourBrain. Individuals can learn more about our work at: www.loveyourbrain.com/dei