Demand Generation Manager

Faraday is the leading consumer prediction data platform that empowers modern marketers to grow and scale their business with no-code ethical AI. Faraday is seeking a Demand Generation Manager who is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual will think beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity, and obsessive analytical skills and could double as a Marketing Ops pro and is delighted by data. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company

What You’ll Do:

• Develop, maintain and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
• Develop a deep understanding of customers, products, and the buyer’s journey. Help build V1 of our ABM + PLG strategy. 
• Manage PPC and paid social campaigns in partnership with an external agency.
• Work with product marketing to tie Faraday personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.
• Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy. Ensure that content reaches the right part of the sales funnel at the right time.
• Collaborate with sales and marketing to build programs that support sales enablement.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
• Measure, analyze, and report campaign performance including monitoring and optimizing all conversion rates. 

About you:

• 3+ years of demand generation experience in a SaaS business (Industry experience a plus)
• Bachelor’s degree in marketing or a related field required
• Proven track record of successfully partnering with Sales management
• Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
• Experience with a broad array of Marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.
• Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
• Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity

If you want to make your mark on a growing startup and think this job would make you excited to show up to work everyday, we encourage you to apply.

Benefits & Perks:

• Unlimited Paid Time Off
• 401k match
• Various levels of paid parental leave
• Company paid holiday swap
• Company-paid employee health benefits
• Employee Assistance Program
• Wellness fund

Mission:

Faraday is prediction infrastructure for the consumer economy. Located in the historic Maltex Building in beautiful Burlington, Vermont, we’re a fast-growing venture-backed startup founded in 2012. We believe in privacy and are committed to ending the widespread proliferation of consumer data. We believe in science and the power of statistically significant conclusions. We believe in equity and reject all forms of algorithmic prejudice. We believe in health and fun and encourage a positive work/life balance.

The Faraday team believes diversity in identities, perspectives, and backgrounds fosters creativity and enriches the workplace for us all. We deeply value different points of view that allow us to include and celebrate the diversity within our company, as well as build out better products and experiences for our clients.

We welcome applicants of any race, religion, color, national origin, citizenship, gender, sexual orientation, age, and socioeconomic, marital, veteran, and disability status.

Employee Wellness fund to promote employee's own personal interests, health and wellbeing, and community involvement.

Dedicated funding for 2022 to expand DEIB focus through education, exploration, recruitment, community support, and benefits.