B&J Public Relations Manager

Ben & Jerry's
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Location: Chittenden County,
About the Job

Ben & Jerry’s:

Ben & Jerry’s Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry’s social mission, brand integrity, and product quality.

Ben & Jerry’s has an inspiring ambition. We are expanding rapidly in Europe and in new markets in Asia and Latin America. This translates into a high-paced growth environment married without uncompromising grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission that are reflected in our KPI’s:

Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions

Economic mission: We operate our Company for sustainable, Profitable financial growth

About the Role

This position will strategically manage, develop and execute media public relations and strategic media programs primarily focused on the US while supporting Canada and global PR needs in order to drive brand awareness and engagement with media and digital media of our core values, products and campaigns.

Given Ben & Jerry’s unique position as a values and mission led business, the ability to build excellent relationships within the media is an essential part of our PR and earned media strategy. We are looking for people who can ultimately leverage the marketing excellence, operational effectiveness – while progressing the 3 part mission, history of authentic values led activations, and community of connectivity within Ben & Jerry’s. Having the right energy and attitude to connect our unique brand and structure as part of the larger Unilever business will be critical for success.

What you’ll do

Establish and support the Public Relations and earned media strategy, new products launches and Social Mission and activism campaigns. Support the dynamic and evolving integrated marketing activities and social media events model by combining traditional PR with content marketing, social media and search activities; transforming static news into conversations both with media as well as supporting those speaking directly to Ben & Jerry’s target audience online.

  • Manages, plans and oversees PR execution of multi-faceted programs, new ice cream and Non-Dairy innovations, dough chunks, and other product launches, marketing campaigns and social mission endeavors.
  • Partner with and support the Activism and Integrated Marketing teams to develop communications strategies to drive impact on the social movements Ben & Jerry’s supports. This can include developing key messaging, communications hierarchy, and proactive and reactive plans specific to activism campaigns.
  • Manages PR Department annual operational budget, incoming invoices, Purchase Orders and expenses. Serve as department liaison with Finance Department to track budget.
  • Establishes working relationship between the Company and its official PR agency of record and supporting partners.
  • Create ways of working for public relations/communications to better support integrated marketing and improve synergies around campaigns, content, events and activities.
  • Supports national company events as necessary in the field working with internal team and agencies to bring Ben & Jerry’s experiential to fans
  • Works to develop story ideas for new initiatives, and new product lines, as well as general consumer interest stories that support the B&J’s brand while re-purposing of stories and content in order to produce creative & authentic storytelling opportunities to our fans.
  • Brainstorms and executes grassroots and guerilla quick turn opportunities when they present themselves.
  • Builds relationships with internal and external audiences including but not limited to media, franchisees, key partners, influencers and necessary internal and external contacts.
  • Support Retail Operations to create and set PR goals specifically to enhance local and regional franchise public relations. PR goals include media relations and possible event management.
  • Manages press relations including such activities as preparation of news releases and feature articles, as well as the coordination and arrangement of interviews between company executives and content area experts for online, press, radio, and television coverage.
  • Oversee the development and implementation of special projects that relate to Public Relations and brand awareness of Ben & Jerry’s.
  • Work cross functionally and globally to create repeatable models that are scalable.
  • Assist in management and negotiation of contract terms with outside vendors.

What you’ll need to succeed

  • BA or BS degree in related field
  • Demonstrated high performance, 5+ years of Manager level experience working within a public relations field with hands on experience constructing public relations communications, as well as implementing and executing effective strategies and management of programs.
  • Demonstrated experience working on external communications within an advocacy and/or political campaign seeking policy and/or narrative change is a plus.
  • A team player attitude putting the business in front of individual, while still possessing strong influencing skills are required in order to cultivate relationships across the B&J community.
  • Ability to influence traditional media to shape stories and/or release with key campaign messages.
  • The candidate needs to possess strong public speaking abilities and demonstrate ability to facilitate and preside at presentations.
  • Global business level communication knowledge and experience is beneficial.
  • A passion for pushing boundaries within public relations work in collaboration with others in our community and capability to inspire other disciplines while bringing them along throughout your process.
  • High level organizational and time management skills are required while always maintaining attention to detail through the planning and preparation processes.
  • Established proficiency when working with internal and external partners to create collaborative stakeholder alignment to work across complex global matrix organization.
  • Have demonstrated Manager level crisis communication experience, skills and abilities.
  • Be all in to support the company’s mission, and therefore experience with a values-led, socially responsible company is beneficial.

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.

Employer's Approach to Diversity, Equity, & Belonging

Over the past year, we have dedicated ourselves in new ways to understanding and developing strategies for the deep work necessary to uproot the systemic racism underpinning our racial inequity. Ben & Jerry’s is committed to becoming a truly antiracist company by eliminating racial disparities within the company and to disproportionately create Black wealth through our business relationships.

We are actively working to achieve equity in our workforce, franchise network and supplier base through a wide range of ongoing and evolving strategies that eliminate barriers, increase access to opportunity, and make real changes in our business practices and culture. This work will be supported by goals and internal metrics to maintain and report on our progress.

We have chosen to center on racial equity out of an understanding that the culture of white supremacy must be dismantled to achieve equity for all marginalized people. We have focused our strategies on outcomes for Black people because slavery and its legacy remain such a defining element of American life. We believe this targeted work will help us achieve our broader commitment to universal social equity.

The initial phase of this work focuses on our home market of the U.S., where the majority of our employees and business is located. As we learn and build our capacity for this work, we will expand it to our global markets where systemic racism in other forms, with roots in colonialism, persists.

Wage or Salary
Starting at $80,000 annual salary